“On average, a false story reaches 1,500 people six times more quickly than a factual story”
Nemr, C. and Gangware, W. (2019). Weapons of Mass Distraction: Foreign State-Sponsored Disinformation in the Digital Age.
Click farms are shadowy operations that are responsible for artificially inflating the engagement metrics of content on social media, manipulating the algorithms with serious consequences – from influencing consumer behaviour to compromising the integrity of democratic processes.
This project seeks to expose the inner workings of click farms for the first time. By juxtaposing the captivating with the covert – images gleaned from TikTok alongside photographs of click farms in Vietnam and Hong Kong – it seeks to challenge perceptions of the digital landscape and urges us to question the authenticity of the content we encounter daily.
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IP #1, 2023
Click Farmer, 2023
Interior of a Click Farm #3, 2023
Interior of a Click Farm, 2023
Instagram Auto Reach + Impression | New | Cheapest | Up To 75K/Day | MAX 100K - $0.14
Instagram Auto Comments | Positive - 😍❤️👍🏼 | Real | Speed: Up To 10K/Day | No Drop | No Refill | MAX 100K - $0.53
Instagram Auto Comments | Negative - 👎🏼🤢😡 | Real | Speed: Up To 10K/Day | No Drop | No Refill | MAX 100K - $0.54
Instagram Auto Likes | HQ | Speed: Up To 7K/Day | No Drop | AR21 - 100% | MAX 7K - $0.21
Instagram Followers | Always Working | MIX | Speed: Up To 10-50K/Day | No Refill | MAX 50K ⛔$0.75
Interior of a Click Farm #2, 2023
Assembly Desk #2, 2023
Click Farm #2, 2023
IP #4, 2023
Box Farm Detail #2, 2023
Misinformation : false information that is spread, regardless of whether there is intent to mislead.
Disinformation : deliberately misleading or biased information; manipulated narrative or facts; propaganda.
Workstation, 2023
Hollywood Cafe, 2023
Assembly Desk #1, 2023
Assembly Desk #3, 2023
Click Farm, 2023
TikTok Followers | NEW 🆕 | HQ | Speed: Up To 60K/Day | No Refill | MAX 750K⚡🚀⚡🚀 ⛔ - $1.65
TikTok Likes | HQ & Real | Global 🌍 | Speed: Up To 50K/Day | No Refill | MAX 1M ⛔ - $0.12
TikTok AI Monthly Growth Package | 1K Followers/Month | 100% Organic, No Bots | PLEASE READ THE DESCRIPTION - $40.50
TikTok Comments | Blue Tick Verified *️⃣ | Random | 1 Comment - $0.18
Tiktok Live Stream Likes | Start: SuperInstant | Speed: Up To 100K/Day | No Refill | MAX 100K - $0.21
Click Farmer's Office, 2023
Click Farmer #2, 2023
Box Farm, Workshop, 2023
Box Farm, Desk #2, 2023
@honeyGAMEZ started following you
@eternal_honeyXYZ started following you
@cascadeof_honey started following you
@honey.chiquita started following you
@InspirerHoneyBRO started following you
@4goddessofhoneyB started following you
@LagoonZHoneyZ started following you
@Mona_honey started following you
@bee99_honey started following you
@honey.tangles started following you
@CYAhoneyz started following you
@honey.glimmer13 started following you
@tenderhearted4honey started following you
@0honey_cheyenne started following you
@honey.harmony started following you
@WildHoney_Farmerz started following you
@honey_dreamzscape started following you
@bkeeperz.honey started following you
@4mzofhoney_ started following you
@honey_tabz started following you
@jewelsof1o1honey started following you
@honey_X6_canvas started following you
@nectarousnectarhoneyz started following you
@radiant_88Honey started following you
@melodicX2honey started following you
@goldenwaveHoney started following you
@radiant_honeydip started following you
@honeyedeuphoria.luxe started following you
@honeyeyeeyeed started following you
@FairyGlow.HoneyGlow started following you
@glistening_4honey started following you
@BreezyHoneyPulse started following you
@Honey_9mystic started following you
@Honey_cove started following you
@x3sweetsandhoney started following you
@honey.4wildflower started following you
@SecretGlowHoney started following you
@hivestorm.honey started following you
@vibrationshoney1 started following you
@XDreamsOfHoney started following you
@HoneyComb_DaisyDream started following you
@frosting_honey started following you
@honeydanceX started following you
@2nd_honey.life started following you
@honeyglow.b started following you
@silent.honey.listener started following you
@honeyTTT started following you
@honeyvelvetsky started following you
Box Farm, Desk #1, 2023
IP #2, 2023
“Six thousand tweets are sent every second and Facebook hosts 300 million new photos every day.”
Nemr, C. and Gangware, W. (2019). Weapons of Mass Distraction: Foreign State-Sponsored Disinformation in the Digital Age.
Oppenheimer, 2023
[Content promoted from an active click farm]